In an era in which unsolicited emails account for over 50%n of worldwide email traffic, and email phishing strategies are reportedly increasing by 400% every year, implementing an email filtering service is less of a desirable option for businesses and much more of a need.
Although a basic email filtering service exists on many email platforms, spammers and hackers are starting to be a lot more sophisticated in the way they operate. Basic email filtering services don’t have the complexity to understand sophisticated spam messages and can often allow obvious spam through or maybe label genuine emails as spam in error.
With online security professionals universally agreeing that the volume of unsolicited emails and email phishing campaigns is only going to increase, businesses are able to improve their security profiles and mitigate the chances of a successful email spam attack by utilizing a professional anti-spam email filtering service.
Spam email is more than just an inconvenience to businesses. Although it takes on average only four seconds for an employee to identify a spam email and delete it, research conducted by Microsoft came to the conclusion that lost productivity due to spam email costs the global economy just short of $20bn annually.
However, a bigger financial cost to companies comes from email phishing campaigns and emails containing malware. The cost of removing malware infections, recovering information and paying regulatory fines was estimated at $491bn Worldwide. In 2014 in a joint study conducted by the International Data Corporation and University of Singapore.
By comparison, the price of a highly effective email filtering service is negligible. Most professional services are now hosted in the cloud – removing the need to purchase hardware and it typically costs around $10.00 per employee every year to implement an expert anti-spam email filtering service depending on the size of an organization.
To be able to accurately evaluate the very best email filtering service for your specific business, you have to look outside of the headline claims and into small print. The vendor of the genuinely best email filtering service is going to be in a position to respond to all the following questions:
These are just some of the options to look at when selecting an email filtering service or solution. The vendor must also be able to provide you with verifiable testimonials or, at least, testimonials that match the sentiments located on reliable Internet review sites. Once your questions have been answered to your satisfaction, only then must you consider the comparative cost of the best email filtering service from your shortlist.
Email filters catch and quarantine spam email messages and those considered to be unsafe using multiple protection mechanisms. These have blacklists of senders and websites that have been detected in earlier unsolicited emails, sender policy frameworks and Bayesian analysis. The mechanisms are updated in real time to avoid any recently produced spam avoiding detection.
Robust anti-virus engines also inspect incoming email messages for malware or links to sites which hide their real identity behind a proxy server. These email messages are also quarantined and also included in reports that allow program administrators to determine if the quarantined emails ought to be sent to the account holder. The sender could also be whitelisted to avoid future blocking.
One additional significant task of an email filtering service is outbound scanning. Outbound scanning stops} spam and viruses from being sent out by an organization}, and avoids the business being blacklisted as a spammer by worldwide blacklisting services. The consequence of becoming blacklisted is that company emails are captured by some other} spam filters – interrupting the business process as well as damaging productivity.
Authorities estimate somewhere between 70%-95% of all email transmitted daily is spam. This is why there exists published public blacklists of mail servers that have been relaying spam. These lists enable} other mail servers to determine if they are getting an email from a server’s IP address which may have been flagged for sending spam in previous years.
Selecting the perfect Email Filtering Service may be difficult though. You will find a number of vendors on the market} claiming that their product is the “best”, and often their claims are supported by affiliate marketers. Affiliate marketers profit} monetarily} from ranking one particular email filter service above others, confusing the method} of evaluation more.